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AMD Steps Up to the Challenge to Take Market Share
To showcase their solution as a powerful yet cost-effective platform for
cloud computing, virtualization, and small business environments, AMD developed
a competitive response to go up against the market leader. With powerful messaging,
AMD is able to overcome negative perceptions and increase its market impact.
» Read more.
Challenge Solved:
Integrating Sales with Marketing,
Understanding the Market Environment,
Building a Marketing Infrastructure
Strategic
Messaging Helps DocuSign Target New Markets
DocuSign had developed a strong customer
base in the real estate market where they
were the preferred e-signature provider.
However, the market was limited and senior
management wanted to expand into the enterprise
and become the e-signature platform of choice
for routine and everyday transactions requiring
a legal signature. BuzzBee crafted strategic
messaging to differentiate DocuSign from
competitors and target new audiences.
» Read more.
Challenge Solved:
Understanding the Market Environment,
Building a Marketing Infrastructure
EMC Develops Integrated Solution for New Market
The digital surveillance market is growing quickly and EMC saw an opportunity
to enter the enterprise video storage market. With a partnership in place to
provide the first turn-key digital video surveillance and hosting technology solution,
EMC created a cohesive story demonstrating the value of the joint solution value,
advancing sales conversations.
» Read more.
Challenge solved:
Integrating Sales with Marketing,
Understanding the Market Environment
Cohesive Story Integrates Products and Ignites Sales Teams
To fill out its product portfolio, Novell acquired PlateSpin, a virtualization management software and services company. To successfully drive sales, Novell needed help with articulating how PlateSpin integrates with existing solutions. Novell was also seeking help with engaging the former PlateSpin sales team to sell the new Novell-PlateSpin solution. BuzzBee utilized its expertise in marketing joint solutions to create an integrated story that aligned the sales teams by illustrating how PlateSpin compliments existing Novell and Microsoft solutions.
 » Read more.
Challenge solved:
Building a Marketing Infrastructure
Unique Customer
Evidence Program Combined with Insightful
Strategizing Generates Buzz for Intel
To drive awareness
around its mobile wireless technology, Intel
was looking for creating compelling stories
that would excite customers and drive sales.
To help obtain this goal, BuzzBee developed
a program for capturing customer success
stories. The program proved to be a success
and served as a model for future evidence
programs at Intel.
 » Read more.
Challenge solved:
Integrating Sales with Marketing
B2B Insights Expand T-Mobile’s Presence in Business Market
With limited resources and an ambitious mandate
to build its business market share, the Business
Marketing Team at T-Mobile needed help building a
story that conveyed the tangible benefits of
T-Mobile’s business solutions and tools to help drive
increased sales. BuzzBee worked with T-Mobile to
develop a cohesive marketing campaign that
empowered the Business Marketing Team to deliver
more insights and tools to the sales team.
 » Read more.
Challenge solved: Understanding the Market Environment
Microsoft Empowers Field and Partners for Launch
With the upcoming launch of its first business productivity cloud offering,
Microsoft was looking for assistance with preparing its sales field and partners
for the new release. To support the launch, BuzzBee created a plan for that
outlined specific guidance for landing the product in market. The specific
guidance and awareness activities aligned the sales field and partners to
generate excitement and make an impact with its cloud solution.
 » Read more.
Challenge solved:
Building a Marketing Infrastructure,
Integrating Sales with Marketing
Compelling
Storytelling Drives Excitement for Private
Cloud Solutions
Looking to grow awareness for its comprehensive
cloud solutions, Microsoft needed an effective
method to communicate its private cloud offerings.
Microsoft reached out to BuzzBee for help telling
the Microsoft private cloud story and educating IT
professionals on its latest innovations. BuzzBee
developed an informative and compelling story that
promoted relevant messages to help initiate sales
conversations regarding the simplicity of
implementing Microsoft and their partners’ private
cloud solutions.
» Read more.
Challenge solved:
Integrating Sales with Marketing
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